Petronella Strategic Partnership — Jay-Abraham-Model Advisory For Regulated-MSP Owners At $8M+ Revenue
Craig Petronella and a Petronella senior engage as strategic partner for 12 months. Counsel, capability, and skin-in-the-game aligned to outcomes. For MSP owners in active scale or M&A posture who want a strategic partner with forensics, CMMC-RP, and private-AI firepower on call.
Three-Option Engagement Menu
Option B is the default. Option A is available for partners who prefer zero-performance-dependency. Option C (equity or profit-interest) is only available for pre-exit owners and requires NC business-attorney review on both sides — rare by design.
Flat retainer. No performance component. For partners who want zero attribution conversations or profit-sharing complexity.
Jay-Abraham-model alignment. Petronella Technology Group carries skin-in-the-game on the outcomes we influence. Attribution is measured quarterly — what is earned is earned; what is not is not.
Rare by design. Structured only when the MSP is in an active or imminent exit window and the owner wants maximum alignment. NC business-attorney engagement required on both sides before signing.
What's Included
Delivery is team-led, not Craig-dependent. Craig's time is reserved for genuine strategic-decision moments and private coaching when you request it.
Monthly Live Webinar
Same event that serves Tier 1 and Tier 3 — one Craig event, three-tier audience. No separate Tier 4 standing call that wastes your time and his.
Quarterly Private Coaching
2-hour private coaching allocation per quarter — 8 hours/year — bookable through book.petronella.ai/private. Use it when you need it; not pushed on your calendar. Additional hours at standard Private Session rates.
Unlimited Async Messaging
Craig reviews strategic-decision messages in morning digest; routine status messages auto-reply. AI drafts 98% of replies; Craig taps SEND or MODIFY.
Full Petronella Capability Stack
CMMC-RP bench (4 engineers). DFE forensics (#604180). Private AI prototyping lab. n8n automation team. Delivered by team — not Craig-dependent.
M&A / Exit Readiness Documentation
Built async by Petronella team. Craig reviews final draft via email-button APPROVE flow. You get exit-ready documentation without burning weeks of owner hours.
Named Strategic Compliance Partner
Petronella Technology Group named on your marketing as strategic compliance partner. Credibility transfer is direct and documentable.
Tier 3 Seat Included
Operator Council membership bundled. Access to the 20-seat cohort, benchmarking, deal-flow network — no separate fee.
First-Right-Of-Refusal On Craig's VIP Slots
Two fixed coaching slots per week. Tier 4 clients have first-right-of-refusal on each slot; leftover slots open to Private Session buyers.
Qualification
Application-only. Tier 3 graduates preferred but not required. Your answers drive the discovery call; the discovery call drives whether we sign an engagement letter.
Revenue Floor
$8M+ annual MSP revenue minimum. Smaller books are better served by Tier 1 or Tier 3.
Regulated-Client Mix
30%+ revenue from regulated-SMB clients. The entire advisory thesis centers on the compliance-plus-AI moat — this must already be in your book.
Owner-Operator
Owner is active in the business. Absentee-PE-backed MSPs are better served by Option A as a straight advisory engagement.
Willingness To Discuss Rev-Share
Option B is the default. We are open to Option A; Option C requires very specific conditions. Not being open to a rev-share conversation usually signals a fit mismatch.
Ready To Apply?
Applications are reviewed within two business days. Qualified applicants receive a 60-minute discovery call; the outcome of that call is the three-option menu conversation. Retainer is invoiced once the engagement letter is signed. Questions? Call (919) 348-4912 or contact us. Want to preview the thesis first? Download the MSP AI + Compliance Profit Playbook.